alan.finn@finnbiz.com
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June 26, 2014

Sales IS a part of marketing

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Summary: Frequently, I see confused comments in the business press about the place of sales among all the different disciplines in business, and, in particular, with regard to Marketing.However you view sales, it is always an integral part of the...
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Just what is Marketing?

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Summary: So very often, I read or hear business-to-business organisations describing the business discipline of marketing in terms which relate only to marketing communications, such as advertising. What about all the other marketing activities such strategy, market and competitor research,...
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