alan.finn@finnbiz.com
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Technology has changed marketing management

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I studied for the Chartered Institiute of Marketing’s post-graduate diploma in marketing management in 1985-1986 and then later took a specialst MBA in strategic marketing (Hull University) in 1993 to 1995, before, and then just as, the internet and computing...
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As the UK’s economy grows……

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…..so does the workload for independent consultants like FINNbiz Consultants. I help smaller, usually technical, engineering and/or manufacturing companies to profitable growth. The process is one typical in management consultancy, although helped by my engineering and business-to-business marketing backgrounds. First,...
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Just finished writing a new book

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I’ve just completed a new e-book for Hodder and Stoughton – “MBA in a Week”. It will be published later this year. What a slog though! Why do I do it? It’s great when you’ve finished it and the necessary...
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The Book of Practical Inventing

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FINNbiz Consultants’ Alan Finn has co-authored, project managed and edited a book with the Wessex Round Table of Inventors (WRTI), a group based at Southampton Solent University. The WRTI’s Book of Practical Inventing describes all the phases of new product...
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The Richmond Group re-invigorates!

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The Richmond Group of independent consultants (RG) – of which FINNbiz Consultants is a member – began a process of re-invigoration at meetings on May 10th & June 14th at the Hilton Hotel in Cobham, Surrey. A body of the membership...
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Sales IS a part of marketing

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Summary: Frequently, I see confused comments in the business press about the place of sales among all the different disciplines in business, and, in particular, with regard to Marketing.However you view sales, it is always an integral part of the...
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