alan.finn@finnbiz.com
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Blog on marketing in the service industries

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Industrial product manufacturers create added-value in their production cycles by converting materials into finished products. Examples are in the pharmaceutical, heavy engineering, food and beverage, oil and gas industries, farming and agriculture and extend into power and water utilities. Their...
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Marketing to the Service Industries

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Manufacturers of industrial products create added-value in the production cycle by converting materials into finished products. Some examples are in the pharmaceutical, heavy engineering, food and beverage or oil and gas industries, in farming and agriculture, and extending into power...
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Technology has changed marketing management

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I studied for the Chartered Institiute of Marketing’s post-graduate diploma in marketing management in 1985-1986 and then later took a specialst MBA in strategic marketing (Hull University) in 1993 to 1995, before, and then just as, the internet and computing...
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As the UK’s economy grows……

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…..so does the workload for independent consultants like FINNbiz Consultants. I help smaller, usually technical, engineering and/or manufacturing companies to profitable growth. The process is one typical in management consultancy, although helped by my engineering and business-to-business marketing backgrounds. First,...
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Just finished writing a new book

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I’ve just completed a new e-book for Hodder and Stoughton – “MBA in a Week”. It will be published later this year. What a slog though! Why do I do it? It’s great when you’ve finished it and the necessary...
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