Alan Finn developed a career in electrical and electronic engineering management, after several years at sea in the RN submarine service, followed by spells as a general manager and in international B2B marketing management for multinational engineering companies such as Honeywell and Schlumberger. He trained in engineering (I Eng, FIET) and then in marketing in blue-chip companies, gaining a post-graduate diploma in marketing and an MBA degree, specialising in strategic B2B marketing, to become a Chartered Marketer. Alan is a Fellow of the Institute of Consulting (IC) and has been awarded the qualification of Certified Management Consultant by the IC. More recently, Alan has decided to retire from consultancy in business management and industrial marketing to focus on writing and blogging for publication.