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Just what is Marketing?

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Summary: So very often, I read or hear business-to-business organisations describing the business discipline of marketing in terms which relate only to marketing communications, such as advertising. What about all the other marketing activities such strategy, market and competitor research,...
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Writing books

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Alan Finn has been writing, editing and project managing a book about inventing and new product development, the Book of Practical Inventing, for the Wessex Round Table of Inventors (WRTI), a group based at Southampton Solent University. Bookboon.com (see: http://bookboon.com/blog/en/bookboon-com/),...
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Promoting FINNbiz Consultants

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FINNbiz Consultants are now promoted using Google Adwords, LinkedIn Ads and on Alibaba to reach out to those technological and engineering companies wishing to form partnerships to export from China, the USA and Canada into the UK and Europe.