FINNbiz Writers

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FINNbiz still poses the question

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FINNbiz still poses the question “Why do Engineers not value Marketing?”

My international experience of marketing and engineering does not at all agree with this! I am an electrical engineer by first discipline (IEng, Fellow of the Institute of Engineering and Technology) and a Chartered Marketer by second (Fellow of the Chartered Institute of Marketing and Fellow of the Institute of Direct and Digital Marketing) with an MBA specialising in strategic marketing and a post-graduate diploma in marketing. My work with engineeering R&D teams in companies involves the translation of my research “in the field” with actual and potential customers so that the R&D teams only design products which will sell!


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